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Recipe: Buck Magnussen BBQ Rub for Smoking

The “Standard”. Our all-purpose smoking spice rub that works great with brisket, ribs, pork, and chicken.

Our barbecue rub is sweet, smokey, and packs a little punch!

When developing this rub, we were looking for something that balanced the various flavors we were looking for. In particular, the rub needed to be a little sweet, a little smokey, and packed a little bit of heat!

But that’s not the only thing that mattered. We also wanted a rub that we could use as a standard, all-purpose rub for different smoked barbecue applications such as beef brisket, pork ribs, pork shoulders, and chicken thighs.

To do this, we knew that it had to include a well-balanced mix of standard seasonings such as salt, pepper, brown sugar, onion powder, and garlic powder. But it also had to include the right flavor profile from chilis and other spices.

After much trial and error, we developed the “Standard”… a spice rub that absolute knocks it out of the park!

You can use it sparingly to add a little extra to your dishes or you can pack it on to add some major flavor. The choice is up to you!

Buck Magnussen BBQ Rub


  • 7 tbsp Brown Sugar
  • 2 tbsp Salt (Can substitute smoked salt, but then use regular paprika)
  • 2 tbsp Chili Powder (Pick your favorite – New Mexico chilis work well)
  • 1 tbsp Smoked Paprika
  • 1 tbsp Oregano
  • 0.5 tbsp Garlic Powder
  • 0.5 tbsp Onion Powder
  • 1 tsp Cumin
  • 1 tsp Cayenne (Adjust based on your taste for heat)
  • 1 tsp Chipotle
  • 1 tsp Black Pepper


  1. Real simple: Combine everything, mix it up, and store in an airtight container.